We like to do things properly.
We're passionate about our products, how they're made, who makes them, and what they're made from. We want to make sure we're creating pieces of quality, that we are proud to put our name to. We carefully select suppliers and manufacturers we work with to ensure people aren't exploited in the making of our garments.
Clothing is such a personal thing; it's about self-expression, and it's about comfort. We basically live in the pieces we buy. Each garment you buy represents a choice you make towards how it makes you feel. Which is why raw materials are a massive part of our decision-making process. The choice of fabric in any garment is crucial, and we spend time making sure that the fabrics we work with are going to feel good against the skin, as well as look good.
Organic Cotton, Hemp, and Bamboo fibres feature in our collection, selected for their luxurious qualities. Natural fibres like these are hands-down softer, more comfortable to wear and more indulgent than their synthetic equivalents, as well as often much more breathable and less likely to make you sweat. Well worth spending that bit extra to invest in.
We think it's important to consider the environment because it has a direct effect on our health and well-being. We choose our fabrics not only for their quality, their "feel appeal" but also for their ethical credentials.
"Flora" - Made from a blend of Organic Cotton and Bamboo
When you choose to buy clothing made from natural fibres, you're investing in the environment, as well as in the people involved in farming, processing, dyeing, and manufacturing the garments, and ultimately in yourself. For us, the choice is natural.
8 Reasons to indulge and invest in natural fibres:
- Synthetic fabrics such as Acrylic, Polyester, and Nylon are non-biodegradable, and will exist in landfill for centuries.
- Manufacturing Polyester requires more energy than cultivating natural fibres.
- The Nylon manufacturing process creates nitrous oxide, a greenhouse gas 310 times more potent than carbon dioxide, contributing heavily to climate change.
- Polyester is derived from Petroleum. The oil manufacturing industry is the world’s largest pollutant.
- Dyeing Polyester requires toxic dyes which are insoluble in water. These dyes are released into the environment in wastewater, affecting plants animals.
- Those same dyes are toxic to humans too. People working in the textiles industry, dyeing these fabrics, are known to be contracting cancer from being exposed to these chemicals.
- Have you heard of micro-plastic? Well... each time you wash your Polyester clothes, they shed tiny (micro, if you will) plastic fibres that are so small that the wastewater treatment plants don't filter them. This micro-plastic eventually ends up in our waterways and our oceans, and back in our tap water.
- Polyester is created through an energy-intensive heating process, requiring large quantities of water for cooling.
"Fake" - 100% Organic Cotton
