The Anchor

Posted by Naomi Jackson on

You might have noticed we don't tend to shy away from political issues; rather that we use them as inspiration for our designs. During the weeks of running our Chelsea pop up shop, we decided to tackle something that we felt needed talking about.

The refugee crisis is something massive that can't be ignored. We feel it's being handled somewhat questionably, with some pretty terrible and frankly xenophobic comments issued by the media and our British government. David Cameron is famously reported to have referred to the large numbers of refugees fleeing for their lives rather derogatively as "swarms", and said outright that Britain will be "no safe haven" for these people, who are facing such horrific situations.

We decided to communicate a message that challenges Cameron's response. When peoples' lives are at stake, with children drowning in the Mediterranean as they flee their homes, how can we turn a blind eye?

Our Anchor T-shirt design is a symbol of hope. The anchor represents safety; a "safe haven" even. It speaks of the bravery of the many who have journeyed across the sea to find safety here in Europe, and acts as a poignant reminder of those who didn't make it. 

With a nod to the Statue of Liberty, a symbol of freedom and welcome to thousands of refugees arriving at Ellis Island, we incorporated a lantern in our design. Our heart behind the design echoes the sentiments of this poem, describing the Statue of Liberty and all she stands for: 

"Give me your tired, your poor,

Your huddled masses yearning to breathe free,

The wretched refuse of your teeming shore.

Send these, the homeless, tempest-tost to me,

I lift my lamp beside the golden door!" 

                 - Emma Lazarus, "The New Colossus"


We designed the print, and cut it out to make a stencil. We cut fabric and made a bunch of t-shirts in the shop window on our vintage machine, and printed them downstairs in the shop basement using traditional screen printing methods with the stencil.

We have a small number of pieces left, so if you'd like to get your hands on one of these very limited edition pieces, do take a look in our online store.

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Don't Shoot.

Posted by Naomi Jackson on

This is our reaction to recent world events. The hunting and killing of Cecil the lion has caused (no pun intended) major uproar; we think this shooting is ridiculous. We hate the fact that Cecil was shot. It was a pointless act.

But we are painfully aware that there are even worse crimes against human life taking place across the globe. And we wanted to communicate a message through this limited edition design, made and printed in our Chelsea Pop Up shop.

With a nod to the "Je Suis Charlie" slogan and logo adopted by people angered by the 7th January 2015 Charlie Hebdo massacre in France, we wanted to create a statement t-shirt which embodied our interpretation of the world around us. 

And our message is this: DON'T SHOOT. 

Enraged by the events we read about and see on our television screens, be it the events in the USA in Ferguson, the Charleston shooting, the Tunisian beach massacre, or the genocide brought about by ISIS, to mention just a few, we wanted to communicate a message of peace.

All life is precious. So when we say "Je Suis Cecil", (in English, "I am Cecil") we are calling for a greater respect for life. 

The t-shirt was our most popular "design of the day" which we made and printed in-store in the pop-up shop. We proudly displayed it in the shop window, and had customers stopping on the street, and coming in the shop having seen it whilst travelling past on the bus.  


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Chelsea Pop Up

Posted by Naomi Jackson on

We launched our first pop-up shop in Chelsea, with a unique concept. As well as selling current RUN&FELL stock, we offered customers the opportunity to purchase a T-shirt made especially for them, in-store. 

With a vintage overlocker sewing machine in the shop window, a cutting table and a roll of organic cotton jersey, and a print-making area set up in the shop basement, we developed a new design each day, which would only be available to order that day.

The shop had some great reviews, was featured on Sky news, and our customers were really intrigued by their in-store shopping experience. After an amazing few weeks of selling through our own pop-up boutique, we look forward to opening something a little more permanent in the near future!


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