We launched our first pop-up shop in Chelsea, with a unique concept. As well as selling current RUN&FELL stock, we offered customers the opportunity to purchase a T-shirt made especially for them, in-store.
With a vintage overlocker sewing machine in the shop window, a cutting table and a roll of organic cotton jersey, and a print-making area set up in the shop basement, we developed a new design each day, which would only be available to order that day.
The shop had some great reviews, was featured on Sky news, and our customers were really intrigued by their in-store shopping experience. After an amazing few weeks of selling through our own pop-up boutique, we look forward to opening something a little more permanent in the near future!